We start with your family, income and health history, not with a product.
- A named adviser who knows your policy
- Cover sized to your life stage
- A yearly review as things change
How LifeSure began
One unexplained clause, and a family's claim was refused. That was the day our founder decided insurance advice had to change. Choose a year to follow the story.
Two desks on Garden Road
Ramesh Iyer, a former insurer's claims officer, watched a family's claim get refused over a clause nobody had explained to them. He opened LifeSure with two desks and one rule: explain everything before the policy is signed.
The first thousand families
Word of mouth brought our first thousand families. We began handing every client a written, side-by-side comparison, and it is still how every conversation with us starts.
Health and family cover
Parents kept asking for one plan for the whole household. We added health and family floater plans, and opened a claims desk that files and follows up on your behalf.
One adviser, one relationship
We moved to a named-adviser model and began yearly reviews, so cover keeps pace as families grow, change jobs or welcome a child.
Fifteen years on
Today we compare plans from 40+ insurers, see 96% of claims settled, and still answer the phone ourselves. The purpose has not moved: insurance should make sense to the person it protects.
